Richard W Wise

A Gem-Wise Guide To Buying a Diamond

by Richard W. Wise Who doesn't love a diamond? Known as the traditional gemstone for an engagement ring, diamonds have steadily risen in popularity since the early 1940s, when Harry Openheimer the president of the De Beers cartel visited New York to me... Read >

Not Excited by diamonds? A Few Sparkling Alternatives for your engagement ring

By Richard W. Wise When Charles, Prince of Wales decided to seek the hand of Lady Diana, diamond was not even in the running. Rumor has it that a call went out for a perfect ruby above six carats to consummate the royal betrothal. So rare is the pige... Read >

Do You Know Where Your Brand Promise Is?

by Rick Barrera When I address business audiences, I often ask people to share their companies' brand promises. To my amazement, many don't have articulated promises at all. And those that do are often given to promises so fuzzy as to seem indistingu... Read >

Creating an Irrestible Brand

Hard times create amazing successes. Despite all the talk today of an oversupply of goods and services, industry consolidation, menacing imports, stalled prices, and shrinking margins, a few remarkable businesses have discovered how to make their bra... Read >